W Kelley Lucas, Ad Design, Magazine, design, SEO. Web Design, image retouching

   "W Kelley Lucas has the rare ability to transform any challenge, any opportunity, into something of style, beauty, grace and function. He’s a jaw-dropping, where-did-that-idea-come-from creative visionary, artist, illustrator, designer and imagineer. In the 15 years I’ve had the privilege to work with W, I have been consistently amazed and enlightened at every twist and turn.  He has never let me down or come up less than brilliant on any project, be it in print, photo direction, the web or any other medium.

   W does consistently excellent work; he shows an amazing dedication and love of his craft, and applies himself with ferocity and focus to everything he touches."

– MICHAEL FARVER, Board of Directors at South Florida Hunger Coalition. Former Publisher, City Link magazine, The Tribune Company

The Doyle Group: Creative Director/Marketing

Ponte Vedra, Fl 2014 – 2017

  • Establish, design and oversee implementation and consistency of brand guidelines for company assets
  • Design print materials: Advertising, brochures, mailers, etc.
  • Part of team that designs and implements websites for all company assets
  • Designed logos for company assets: Beyogi, Estheticians Alliance, Cosmetologists Alliance, Beauty Insurance Plus, Future LMT, Study Buddy, etc.
  • Design and manage email campaigns

 

Honeysett Acupuncture: Marketing Manager

(Freelance) Jacksonville, FL 2008 - 2016

Created all branding elements – Logo design, advertising design, signage, etc.

  • Wrote and distributed press releases
  • Designed all print materials including postal mailers, brochures, postcards, business cards, etc.
  • Designed and maintained website
  • Wrote SEO-focused copy for website
  • Managed mail and email marketing campaigns and mail lists
  • Managed opening of both office locations in South Florida and Jacksonville

 

Folio Publishing: Art Director

Jacksonville, FL. 2008 - 2011

  • Chief creative person for design of magazine editorial
  • Managed design staff. Hired photographers and illustrators
  • Coordinated photo shoots. Negotiated fees of freelancers
  • Fully redesigned the magazine in 2010
  • Restructured the design department and established manageable work flow
  • Managed advertising design staff and freelancers
  • Coordinated and managed photo shoots

 

Venus USA: Art Director/Director of Photography

Jacksonville, FL. 2006 - 2008

  • Designed email marketing and social media marketing items
  • Designed marketing materials, store window displays, mailing  pieces, for America’s largest mail order swimwear company
  • Negotiated and booked photographers, stylists, hair and makeup personnel, and models
  • Coordinated and managed photo shoots. Managed budget of up to $100,000 per shoot
  • Consulted on design of catalog pages and marketing materials

 

City Link Magazine: Art Director

(Fort Lauderdale, FL. 1991 – 1998. 2002 – 2006 (Combining freelance and full-time employment, I worked with City Link for over 11 years)

  • Acted as chief creative person for design of magazine editorial
  • Designed and produced editorial and promotional pages as well as created graphics, and editorial illustration
  • Managed design staff
  • Assigned photographers, illustrators and  models
  • Coordinated photo shoots. Negotiated fees freelancers
  • Redesigned magazine. Created page templates for design staff
  • Edited and color-corrected photos. Created editorial photo-illustration
  • Supervised press runs. Oversaw print quality control
  • Conceived and implemented City link Best of 2004-2006 model searches, Hot Professionals issue and model search,  as well as other marketing events. These events helped create branding for City Link and generated over $35,000 in revenue per year.

 

New Times Broward/Palm Beach: Art Director

Fort Lauderdale, FL. Feb. 1999 – Sept. 2001

  • Designed and produce editorial layouts
  • Managed design staff
  • Hired illustrators and photographers for editorial illustration. Coordinated photo shoots.
  • Conceptualized and executed editorial layouts and marketing items
  • Supervised press runs to assure quality control

   "I had the pleasure of working with Kelley when he was Art Director at Folio Weekly, a three decade old alternative weekly newspaper in Jacksonville, Florida. Kelley’s leadership style was both focused and passionate, with an innate sense of how design and editorial complement each other. He managed large scale design projects, in house staff and a bevy of freelancers with ease. He also overhauled the paper’s look, with a front to back redesign that helped relaunch the weekly’s brand.

   Kelley’s ability to translate words on the page to visual concepts was keen and incisive, and his observance of deadline and budget unimpeachable."

– ANNE SCHINDLER, Executive Producer of Special Projects at First Coast News. Former Managing Editor, Folio Weekly Magazine

W Kelley Lucas, employment
W Kelley Lucas, testimonials

• President's Award, Tribune Company

• Development Pride Award, Tribune Company

• Strategy and Development Award, Tribune Company

• Seven Florida Press Club Awards for excellence in design and illustration

   (XS Magazine)

• Florida Press Club Award for editorial cartooning (1st place),

   and photo-illustration (2nd place) for work with City Link Magazine

• One of 12 artists in the state of Florida chosen to display work at the first

   Lollapalooza Music Festival

• Recipient of Merit Award, 37th annual Hortt juried art competition.

   Museum of Art, Fort Lauderdale

• Numerous national fine art gallery exhibitions, and two museum exhibits

 

W Kelley Lucas, awards, honors, etc. Michael Farver, w kelley lucas, art director Anne Schindler, w kelley lucas, art direction, jacksonville, florida

• User experience oriented

• Never miss a deadline

• Expert at multi-tasking

• Work equally well in a team environment or independently

• Motivated self-starter

• Conceptual thinker

Adobe Creative Suite

• InDesign • Photoshop • Illustrator • Wordpress • Adobe Muse • Dreamweaver • Analytics • Mail Chimp • Constant Contact •

Quark XPress

W kelley Lucas, 1967 chevy II nova, chevrolet, graphic design, w kelley lucas
W Kelley Lucas, education
Graphic Design, Ad Design, Web Design, Marketing, Branding, Photo Direction, Magazine Design
W Kelley Lucas, graphic designer, Jacksonville, Fort Lauderdale, St. Augustine
W Kelley Lucas, graphic designer, Jacksonville, Fort Lauderdale, St. Augustine
W Kelley Lucas resume, graphic designer, Jacksonville, Fort Lauderdale, St. Augustine
W Kelley Lucas art director
W Kelley Lucas graphic designer in Jacksonville, Fort Lauderdale, St. Augustine

Jacksonville & St. Augustine, Florida, United States, N. America, Earth          website design © 2017 W Kelley Lucas         Phone: 904.304.1888

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The GRAPHIC DESIGN process is a problem solving process. A process that requires creativity, innovation and technical expertise.

 

It is critical for the designer to fully understand the client, their goals, their competitors, and the target audience. This information is then translated into a visual solution created from the utilization of shape, color, imagery, typography and space.

 

This is what I love to do.